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JULU

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Juliana Lupacchino

• JULU • Juliana Lupacchino

CREATIVE

direction

The film was designed as a visual manifesto.

We focused on process, intention, and presence. Movement-driven cinematography mirrors the rhythm of her brushwork. Close detail shots highlight texture and tactile energy. Wide environmental frames communicate scale and permanence.

Sound design and pacing were built to feel immersive rather than explanatory. The goal was to create a sensory experience that reflects how her murals transform space.

The edit reinforces confidence and authorship. JULU is not presented as a hobbyist artist. She is presented as a disciplined creative force with a clear point of view and the capacity to execute at scale.

Beau Kester Cinematographer A person walking past wine barrels in a cellar with the date 'JULU' in large yellow letters overlaying the image.
Beau Kester Cinematographer Close-up of a paintbrush with blue bristles resting on a wooden surface.
Beau Kester Cinematographer Person painting a metal ladder with a paintbrush, wall in the background
Beau Kester Cinematographer A woman with dark hair wearing a black turtleneck sweater, holding a container of yogurt, looking up at the stacked barrels in a cellar or storage room.

VISUAL

direction

Color integrity was critical. Her palette is her language.

Natural light and controlled exposure preserved saturation and depth. The camera moves with intention, never distracting from the work but always reinforcing its momentum. Grounded, yet dreamy.

Architectural context plays a key role. Murals are framed not as decoration but as environmental transformation. The film emphasizes how her art interacts with walls, storefronts, public spaces, and people.

The result feels expansive, immersive, and confident.

Beau Kester Cinematographer A person with paint-stained fingers painting a smiley face on a wall, using pink paint for the mouth and green paint for the face.
Beau Kester Cinematographer Close-up of a hand painting a textured wall with orange and blue colors using a flat brush.
Beau Kester Cinematographer Close-up of a person using a fine brush to paint on a canvas with vibrant, textured, colorful abstract art.
Beau Kester Cinematographer Julu smiling in front of a colorful abstract mural background.
Beau Kester Cinematographer Julu stands facing a colorful abstract mural, framed by wine barrels in a wine cellar.
Colorful mural with pink, blue, green, red, and yellow abstract patterns. The word 'JULU' in large yellow letters is overlaid on the mural.