Taylor stitch
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Taylor stitch
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Taylor stitch
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Taylor stitch • Taylor stitch • Taylor stitch •
CREATIVE
direction
Taylor Stitch is a globally recognized menswear brand known for rugged, functional clothing with timeless appeal. This campaign was designed to deepen that identity by focusing on cinematic storytelling with real-world texture. Our creative direction leaned into movement, natural light, and tangible materials to connect the brand’s durable construction with the energy of daily life. The goal was to bridge editorial polish with utility, showing the clothing in action without staging it. The result was a body of work that resonated with core customers and reached a broader audience of men who value design with purpose.
VISUAL
direction
We used a Vista Vision cinema camera for its rich detail and shallow depth, paired with vintage Angenieux spherical cinema lenses to capture blooming highlights and organic distortion. To bring in another layer of authenticity, we also shot select moments on 8mm film. This added the unmistakable texture of analog footage to add a layer of grit. The color palette centered around earth tones, browns, greens, tobacco, and washed neutrals. These were chosen to complement the wardrobe and reinforce the brand’s utilitarian roots. We scheduled each location to maximize natural edge light from the sun and wrapped that light with bounce to give depth and separation. Reflections from surrounding architecture helped create checkerboard contrast that added visual texture without artificial lighting. All movement was handheld to preserve a sense of immediacy.
IMPACT
The campaign headlined the launch of the new Taylor Stitch collection and delivered massive reach across platforms. It was shared widely on social media by the brand and its followers, generating strong engagement from both loyal customers and new audiences. The footage became a key asset for driving product visibility, leading to a spike in traffic and sales during the release window. Internally, it reinforced the brand’s creative direction and raised expectations for future launches. This project helped set a new visual standard for how Taylor Stitch connects its rugged utility with elevated storytelling.
