Our goal was to produce a film that didn’t feel like fashion content. It had to feel like a journey. Vogue Russia sought to capture the spirit of the American Southeast through the lens of high fashion, blending cinematic style with real-world texture. We set out to create something transportive, a moving visual diary that lived between fashion editorial and personal travelogue.

Every frame was grounded in natural light and authentic movement. Each location was carefully curated to help tell the story, while leaving importance of place. Our approach was to stay responsive to the environment, using it as a character rather than a backdrop. The result is a quietly bold piece that honors both place and presence.

Styling was intentionally woven into the environment. Linen, cotton, sun-bleached color palettes, and hand-textured pieces echoed the tones of driftwood, moss, and sand