ZEROES ULTRA-PREMIUM VODKA
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Dedication, Not Decoration
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ZEROES ULTRA-PREMIUM VODKA • Dedication, Not Decoration •
CREATIVE
direction
Zeroes Vodka was created to stand for something real. As a veteran-owned, American-made brand, the mission was to build more than just a beverage. It had to embody a belief system. From the very first conversation, we aligned on the core truth that Zeroes is America’s vodka. Clean. Premium. Uncompromising. Every decision in the creative process was made to reflect the grit, discipline, and pride that comes with military service. I was brought in at the brand’s inception to help define a visual language and tone that could carry that message forward with clarity and impact. This wasn’t about flashy ads or trends. It was about honoring legacy, celebrating freedom, and inviting a new generation to drink with purpose.
VISUAL
direction
Zeroes Vodka’s visual identity was crafted with cinematic precision. Every shot was executed on a camera dolly to ensure smooth and intentional motion that mirrored the brand’s premium positioning. The dolly allowed us to flow through environments with elegance, capturing moments that felt immersive and composed. From sunlit beaches to rooftop parties and high-energy stadiums, each scene was timed with natural light and designed for emotional impact. Warm tones filled the frame, and macro shots emphasized texture and detail such as ice crystals, condensation on the can, and the touch of real hands.
A defining moment in the centerpiece video was the use of practical projection mapping on the bottle. This was not achieved through visual effects. The imagery projected onto the vodka represented a living tribute to military service, symbolizing the blood, sweat, and commitment behind every bottle. It was a real-time visual storytelling technique that transformed the product into a moving canvas. This moment captured the heart of the brand and grounded the story in truth, emotion, and a deep respect for its roots.
IMPACT
The campaign helped drive strong early traction and retail adoption, with Zeroes rapidly entering professional stadiums and high-profile venues across the country. Social engagement grew organically as customers began to share their own Zeroes moments, fueling a community built around ease, joy, and belonging. Creative content from the launch was adapted across platforms, allowing the brand to maximize ROI while maintaining visual cohesion. For the founders, the campaign solidified the brand’s tone and identity. It resonated from boardrooms to backyards. For me, it was an opportunity to help birth a brand from the ground up and build a cinematic language that matched its mission. Zeroes became a case study in how a startup can look and feel like a legacy name from day one if it leads with clarity, conviction, and the right team behind the lens.